Strummer first breezed onto the Australian fashion scene in 2008. Fabric brainchild of Sydney duo, Gina Cole and Edwina Hagon, the label encapsulates free-spirited bohemia in the most structured of ways. Strummers blithe aesthetic has attracted the attention of a spate of international fashion writers and bloggers as well as buyers from New York, the UK and Asia.
The earlier ranges wear as if once adorned by the most gorgeously elfin groupie ever to follow Jim Morrison cross-country. The collections are moulded by the world surrounding its designers: aspects of art they view, bands they listen to and designs they are exposed to are evident in their ranges.
Strummer is ever evolving, shaped by its commitment to its own progression. This development is achieved through the application of new design techniques and the utilisation of unique cuts and educated, at times unusual, fabric selection.